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Hunted ratings - consolidation is key to renewal hopes

Hunted ratings - consolidation is key to renewal hopes

After a low overnight rating for Episode 4 of 3.2 million viewers, Hunted has hit the big-time thanks to support from those time-shifting that episode by one means or another. Figures just in put the viewing figures up by 38%, the best consolidation figures so far, giving 4.4 million viewers. There was a small slide for the overnight ratings of the latest edition (episode 5 of 8) with 3.1 million viewers and a 14% share. That represents a new series low for Hunted, which, week-to-week, is down some 100,000 viewers or 3%. Even so, the spy drama still won the 9pm time-slot by almost 0.6 million viewers.

 

However, the consolidated figures are cause for celebration on both sides of the Atlantic, if ratings remain at the current level. There is now genuine optimism that a second season will go into production, with producers Kudos having already hired staff to make preparations.

 

Sources at the BBC were keen to stress that Hunted has consistently proved itself to be a big gainer in the consolidated ratings, which have seen the series increase the size of its audience by 27% for the premiere episode and 32% for episodes two and three.

 

Indeed, they continue to be absolutely correct in this factoring, which continues to get better for the show - indicating that the day and time is largely unsuitable for over a third of its viewers! Our thanks to all the users of this website who have helped spread the word of the show - such consolidation figures show you're helping to create the necessary buzz!

 

With consolidated figures (live+7) now in, the fourth episode of Hunted (which originally aired Thursday 25th October 2012 at 9pm) pulled in some 4.4 million viewers. That is up by almost 1.2 million viewers on the overnights rating 0f 3.2 million viewers/14% share and represents an increase of nearly 38%.

 

That increase marks the series’ biggest ever overall gain in consolidated vs overnights, with the show’s premiere episode having previously gained 27% and episodes two and three having seen gains of 32%. The increase in viewership that the series has seen in the consolidated ratings is the driving force behind a potential second season, which is currently being considered by BBC/Cinemax and has led Kudos to begin staffing for season 2 with the hires of Ben Harris and Claire Wilson.

 

Elsewhere at 9pm on the night of Thursday 1st November 2012, pre-consolidation, Operation Iceberg on BBC Two pulled in 2.7 million viewers and a 12% share; ITV1′s Homefront drew an audience of 2.5 million viewers and a 11% share, up some 0.4 million viewers or 19% on last week’s rating; Channel 4′s one-off The Human Mannequin pulled in 2 million viewers and a 9% share; the second outing of Hatfields & McCoys over on Channel 5 pulled in 1.1 million viewers and a 5% share, down only slightly on last week’s 1.2 million viewers and 6% share; and finally, Red Dwarf over on UKTV’s Dave channel pulled in just shy of 1.1 million viewers and a 5% share.

 

Meanwhile, over in the USA, a lot has been made of the raw numbers that Hunted has been pulling in for Cinemax in its Friday night 10pm time-slot (the show’s first episode pulled in 0.25 million viewers in live+same day, while episode two pulled in 0.16 million viewers).

 

However, it should be noted that, as a premium cable network, it is the overall audience that Cinemax are interested in as opposed to just those watching at 10pm. The network will ultimately look at the up-lift from the numerous encores of the episodes and Cinemax’s on-demand video service ‘Max Go’ when deciding on the future of the series.

 

Sources: http://www.tvwise.co.uk/2012/11/ratings-hunted-hits-new-series-low-with-3-1-million-viewers-still-wins-9pm-time-slot/

 

http://www.tvwise.co.uk/2012/11/consolidated-ratings-bbc-ones-hunted-makes-gains-of-38-posts-4-4-million-viewers/

 

http://www.tvwise.co.uk/2012/11/hunted-writing-staff-claire-wilson/

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